Clinique all about shadow soft matte - review Ax Chocolate covered cherry

Hello everyone,

Skincare has been on my radar lately but I love my makeup equally. I am someone who enjoys wearing smoky eyes but nothing too intense and I am always looking for eyeshadows that are more wearable both for day time and evenings. One such eyeshadow is what I will be reviewing today.

Product name: Clinique all about shadow soft matte single eyeshadow

Quantity: 2.2 g / .07 OZ

Price: RS 1200  / $16

Clinique says:

Creamy colour glides in one smooth stroke. Longwearing. Crease and fade resistant, too. Ophthalmologist tested for even the most sensitive eyes and contact lens wearers.




My experience:

It’s a single eyeshadow with a soft matte texture to it with no shimmer at all. It comes in a beautiful compact packaging with a built in mirror and an applicator that is good enough for touch ups. These single eyeshadows come in 26 different colours as shown on Clinique’s website. The colour I picked up is called AX Chocolate covered cherry which is a beautiful brownish dark plum shade appropriate for fall/winter. As I said I love doing a smoky eye and this shade fits the bill perfectly. I apply this using a flat eyeshadow brush patting it across the entire eye lid. I am a no fuss person when it comes to eye-makeup so I mostly use my eyeshadows as an all over lid colour and finish my look with a black kohl on my waterline and this just works perfectly for me.

In the swatches below I have applied this with and without a primer and have heavily swatched it so it kinda looks darker than it actually is but on the eyes it just looks more subtle and I will add a picture of me sporting this shade soon. During the day I apply this shade without the use of primer and carry this in my makeup bag for touch ups (I don't mind doing makeup re- touches at all ) which is needed every 2 hours if you have oily lids and for evenings when I need more depth, I wear it with the primer and it lasts on me for a good 6 to 7 hours. There is a slight fall out so I suggest doing your base makeup towards the end or use a tissue to cover the under eye area when applying this, whatever works best for you.


Final thoughts:

There are some brilliant shades in this range and I am keen to discover a few more. I love how this can be worn both soft and also can be intensified using a primer. MAC eyeshadows retail at RS 1450 for 1.2 grams that don’t come with a built in mirror or an applicator considering that I think this is worth the price you pay for.

P.S. I love Clinique

Thanks for reading.



  1. Loved the shade! Sure enough it will look fabulous on you. Love how well you review.

    1. Thank you so much fio. Yes, this sure is a beautiful shade and when worn on the eyes is a lot less darker than the swatches which makes it look just lovely on the eyes.

  2. This shade is so buttery smooth know
    Love d shade too
    Ps- I love Clinique too ;-)

    1. Yes Kri, this shade is very soft and quite pigmented. Yaayyyy hi5 for clinique love! :)


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